The Suavecito Firme Clay Pomade is the latest product to join our line. This matte pomade will give you monster grip and texture without drying stiff or shiny. Its great for more natural looks or to add grit and hold to thin hair.Use a small amount to add definition to curls and longer hair or build up a strong grip on fine hair that needs extra help holding styles. May be used on damp or dry hair but for a true matte finish start with dry hair.