Stiff Holding Hair Gel For MenSometimes you just want a stiff hair product with a strong hold that comes from a styling gel. Weve worked to make a modern formula that gives you the strong hold you remember while getting rid of the dryness and flaking alcohol-free you dread. Suavecito Firme Hold Styling Gel provides a strong hold that will last all day on any hair type with that original Suavecito fragrance you love. This formula will not flake or dry out hair and is strong enough to shape tough hairstyles plus it washes out easily at the end of the day.